God is love but god sows hate and discord.
He that hateth me hateth my Father also. (John 15:23 KJV)
Jesus Christ is speaking in this scripture verse about people who hate both Him and God the Father. Hate is strong dislike. Hate opposes love. Hate is in opposition to the unconditional love of God who is the perfect picture of love.
The god of this world operates on dark spiritual energy of hate, division, and discord in enmity to the love of God. The love of God is an intimate spiritual balm that blossoms with unconditional love, mercy, and grace in stark contrast to mankind’s natural propensity for living in sin and discord.
Man does not deserve God’s mercy and unconditional love, yet God in His great compassion shed His precious blood on the cross for all; regardless of whether man chooses to love Him back or not.